From the world's overlooked voices to its biggest stories.

Everything is Local

RootWise helps organizations uncover the conversations that matter. We listen to real people in real places, organizing messy, multilingual information into clear, decision-ready understanding.

What we believe

  • Local voices lead. Ground-truth signals—spoken, posted, recorded—are the earliest indicators of change.
  • Context beats complexity. Technology should clarify, not overwhelm.
  • Speed with rigor. Fast answers only matter when they're accurate.
  • Impact over novelty. Tools are a means; outcomes are the point.

How we work

  1. 1.Listen locally. We start at the edge—where people live, speak, and respond.
  2. 2.Structure the signal. AI organizes noisy, messy inputs into usable context.
  3. 3.Reveal what's changing. We highlight themes, anomalies, and momentum.

Leadership

David Cyprian

David Cyprian

Founder

David believes that well-designed systems can help us see and understand the world better. He is passionate about building tools that create clarity and brings a blend of pragmistism and innovation to projects in public health, public education, national security, and humanitarian assistance that span his local community to across the globe.

Prior to RootWise, David led a product team that implemented custom Machine Learning models to predict sentiment analysis on near real-time data at the big data analytics company Novetta (now part of Accenture Federal Services).

David lives in the Washington D.C. area.