From the world's overlooked voices to its biggest stories.

Everything is Local

RootWise helps organizations uncover the conversations that matter. We listen to real people in real places, organizing messy, multilingual information into clear, decision-ready understanding.

What we believe

  • Local voices lead. Ground-truth signals—spoken, posted, recorded—are the earliest indicators of change.
  • Context beats complexity. Technology should clarify, not overwhelm.
  • Speed with rigor. Fast answers only matter when they're accurate.
  • Impact over novelty. Tools are a means; outcomes are the point.

How we work

  1. 1.Listen locally. We start at the edge—where people live, speak, and respond.
  2. 2.Structure the signal. AI organizes noisy, messy inputs into usable context.
  3. 3.Reveal what's changing. We highlight themes, anomalies, and momentum.

Leadership

David Cyprian

David Cyprian

FounderDavid Cyprian on LinkedIn

David believes that well-designed systems can help us see and understand the world better. He is passionate about building tools that create clarity. David's approach blends pragmistism and innovation for projects in public health, public education, national security, and humanitarian assistance that span his local community to across the globe.

Prior to RootWise, David led a product team that implemented custom Machine Learning models to predict sentiment analysis on near real-time data at the big data analytics company Novetta (now part of Accenture Federal Services).

David lives in the Washington D.C. area.

Kyle Martel

Kyle Martel

Director of Business Development

Kyle Martel blends approaches from art and science to tackle complex, large-scale challenges. His career lives at the intersection of public policy and human emotion, where storytelling, data, and systems design meet real-world impact.

Kyle has worked across issues ranging from national power-building with state legislators, to modernizing voter registration systems to expand access, to building community support for large-scale renewable energy projects. In the international health space, his work has focused on curing preventable blindness in remote and underserved communities across Africa and Southeast Asia, translating field-level realities into action at a global scale.

Prior to joining RootWise, Kyle worked in public policy and communications for a large hospital system in the Northeast United States, where he focused on refining storytelling practices to drive community understanding, trust, and change.